DESIGNERS

ARTY:ACTIVE is an art-inspired eco-friendly outdoor designer brand founded in 2021 by GARY TSANG, a former Hong Kong mountain bike representative. The brand's core philosophy is to encourage urban dwellers to participate in sports and to promote the importance of a wellness and sustainable lifestyle through its products and community activities. The product lines include performance running apparel , urban outdoor wear, and lifestyle accessories. Utilizing advanced eco production technologies with a sports wellness  and a sustainable design concept by using 100% recycled material and upcycling design package to the circular design approach .The brand's signature fragmented art illustration style is infused into the product lines with innovative techniques. Through its brand philosophy, over 20+ international brand collaboration and marketing event such as community fun run , upcycled art toy charity exhibition and the newly launch 1st Asia eco sports flagship store in Hong Kong and APAC Region.

ARTY:ACTIVE encourage urban dwellers to participate more in various outdoor sports, promoting harmony between mind, body, and community.During the period, the brand created a dynamic outdoor ip character, "Catlika" Catlika is a cat-like owl with a kind, active, positive, and optimistic personality. She enjoys outdoor sports, trail running, mountain biking, and always brings joy to people. The motto is "Artistic Sports lifestyle, fashionable design."

PONDER.ER, the brainchild of creative duo Alex Po and Derek Cheng, challenges gender stereotypes and deconstructs social norms. The label’s striking gender-fluid designs are centred around the examination and dissemination of stereotypes and conventions, and they invite wearers to experiment and explore their own identities. The brand has collaborated with the Hong Kong Ballet and was featured in Vogue Hong Kong’s ‘The Next List 2020’. It was named the Yu Prize 2022 Grand Prize winner and one of 10 Asian Designers To Watch from Fashion Asia Hong Kong. PONDER.ER was shortlisted as a semi-finalist for the 2024 LVMH Prize for Young Fashion Designers and a finalist at Vogue China Fashion Fund.

One half of the designer duo behind gender-fluid label PONDER.ER, Alex Po’s early career paved the way for the unique brand. He graduated from Central Saint Martins in 2016, where his graduate collection, inspired by 1930s men’s swimwear and 1970s disco suits, won the Alcantara Sponsorship award. After interning at Simone Rocha, Charlie Allen Bespoke and Christian Wijnants, he continued his studies at the Royal College of Art, specialising in knitwear and pushing the boundaries of combining it with menswear. In 2017, Po was chosen to work with Botto Giuseppe for an exhibition in Pitti Fillati. In 2018, he received critical acclaim for his Master’s collection with his work receiving coverage in publications including Vogue, HERO Magazine and 1 Granary. Po was featured on Forbes Asia’s 30 Under 30 list in 2023.

Derek Cheng graduated from Central Saint Martins, with a graduate collection entitled ‘Objects of Hong Kong’, paying tribute to his hometown and celebrating local cultures, social change, and the relationship between fashion and identity. Included as part of the institution’s 2016 Press Show, the collection was also featured in Vogue, HIGHSNOBIETY, WGSN/INSIDER and other publications. Cheng was selected as one of the CFDA+ graduates that same year. Derek’s latest venture is co-founding gender-fluid designer label PONDER.ER, which seeks to subvert and reimagine stereotypes around gender conventions and social norms. The brand has made waves internationally for its unique approach, with designs that invite wearers to experiment and express their own identities. Cheng was featured on Prestige Hong Kong’s 40 Under 40 List in 2023.

Call it challenging gender stereotypes, dismantling social norms or subverting the status quo, PONDER,ER is about embracing di!erent choices and cultivating a sense of personal identity. The label’s gender-fluid designs dissect and reinterpret contemporary classics. Tempering the edges of masculine stereotypes, with silhouettes, fabrics and philosophies that encourage experimentation and imagination, PONDER.ER is proud to invoke a soft revolution. With comfort at its core, PONDER.ER makes way for liberation by rejecting rigidity around how genders should behave and how clothes should be constructed. Every collection is a conversation between customer and creator, where everyone has the freedom to celebrate, explore and experience a vibrant spectrum of fashion aesthetics and expressions.

IP-Axis Studio 的設計哲學建立於「功能性與未來想像的融合」。品牌核心關注人體、城市環境與科技系統之間的關係，並將這些互動轉化為具有結構感與流動性的服裝語言。品牌敘事源於將服裝視為一種「可適應的介面」——它不僅具備保護性與實用性，同時亦回應當代城市生活的節奏與壓力。在創作上深受工業設計語言、科幻世界觀建構，以及剛性與流動、秩序與脆弱之間張力的啟發，並將其轉化為具有工程感的輪廓、模組化結構與功能細節。他們並不將時裝僅視為外在美學的呈現，而是視作身體與環境之間的互動系統。每一件作品都在探索「保護性」與「轉化性」之間的平衡，呈現服裝作為身體延伸的可能性。希望透過設計傳達一種貼近現實的未來觀：未來並非遙遠的想像，而是已經滲透於日常之中的結構性存在，而服裝正是其中最直接的載體。

Toki earned his BA (Honours) in Fashion (Knitwear Design & Technology) from the Hong Kong Polytechnic University in 2015, and Higher Diploma in Knitwear Design and Development from the Hong Kong Design Institute in 2013. After five years at a commercial fashion sourcing company, he launched his own label, ‘Kowloon City Boy’ in 2021.

Bold colours are Toki’s signature, and knitwear is an underlying theme, which he loves for its versatility. His designs display creativity, humour and ingenuity, and express current social issues, seeking to develop a male image in Hong Kong that is whimsical, honest and down-to-earth. ‘Zoom Olympics’ is based on an imaginary Olympic Games conducted on Zoom due to the pandemic, and is a charming, authentic collection as well as being marketable and wearable. His summer collection ‘SS22 – Sun of the Beach’ is a fusion of beachwear and homewear, inspired by people wanting to get out in the sun, but stuck at home because of quarantine.

Toki wants the label to be an influential local brand that is casual, droll, and fun. As soon as he has some solid marketing and retail experience, the brand will be ready for the global market.

Fashion is often considelocalised distant from people, but it can localisedd purely be about life, about everybody. He hope to share his beliefs, perspectives and creative ideas through localocalisedt designs are practical and wearable in daily life, and bring joy, rather than just being displayed on the runway. Simply put, he want to make ‘beautiful and down-to-earth’ fashion items! That’s why KowloonCityBoy is here! He hope to share our beliefs, perspectives and creative ideas through localised designs showcased by Kowloon City Boy.

THE WORLD IS YOUR OYSTER was co-founded by Calvin Chan and Joyce Kun. After graduating, Calvin Chan received the Hong Kong Young Design Talent Award and was sponsored to further his studies in London. He also worked at the renowned London-based brand Yang Li. Calvin has held design and image-related roles at several companies in Hong Kong, accumulating many years of design experience. Joyce Kun has also received major honors such as the Hong Kong Young Design Talent Award and the Fashion Xiong'an Designer Award. The two designers embrace pragmatism and are known for their contemporary vintage style. With their brand THE WORLD IS YOUR OYSTER, they were selected by Fashion Asia Hong Kong as one of the "10 Asian Designers to Watch," receiving widespread recognition from the industry.

THE WORLD IS YOUR OYSTER is a Hong Kong-based contemporary label founded in 2015 by Calvin Chan and Joyce Kun. The brand promotes a gender-neutral aesthetic with avant-garde retro style. With exploration, experimentation and emotion at its core, the brand reimagines traditional clothing for a new generation.　The brand name is drawn from Shakespeare's comedy The Merry Wives of Windsor, where the line "The world is your oyster" means "the world is at your command, and you are free to pursue your desires." Just as pearls lie hidden within oysters, all the wonderful things in life await our discovery.　The brand's ready-to-wear collections pursue excellence in both quality and style, utilizing premium Japanese and Italian fabrics to deliver superior functionality and versatility. THE WORLD IS YOUR OYSTER is now carried by numerous renowned retailers worldwide, including SSENSE, Net-a-Porter China, and Lane Crawford, etc. Furthermore, the brand has been recognized by FASHION ASIA HONG KONG as one of the "10 Asian Designers to Watch," garnering significant attention and acclaim across the industry.

Lorraine was graduated from BA (Hons) in Fashion Design (Thei 2018) and Master of Arts in Fashion and Textile Design (The Hong Kong Polytechnic University 2020). She was a winner of Cotton Design Competition (2016), Hong Kong Region Champion for SDC International Design Competition (2018), Open Group Champion for HAECO X HKBU Upcyling’s Got Talent Design Competition (2020), Best Presentation Award and Excellence Award for Hong Kong Young Designer Competition (2022), TVB Amazing Cut Finalist (2024). 

Being a socks lover for years, she immediately started her brand MOODLABBYLORRAINE after her graduation. Bold patterns and sharp colours are her signature style, she always took her inspirations from daily life, hoping that fashion is a tool to draw people’s unity together. In 2021, Lorraine started to launch a knitwear capsule collection in the winter and gradually launched more clothing items from 2022 onwards.

At MOODLABBYLORRAINE, Lorraine believe that fashion is an art form—a vibrant expression of who you are, a Hong Kong-based fashion brand that embraces colours, patterns, and unique designs to inspire a fresh perspective on everyday outfits. The journey began with a simple pair of socks, and now it has expanded the collection to include knit sweaters, hoodies, cardigans for the fall/winter season, and Cuban shirts for the summer. Each piece in our collection is thoughtfully created to bring joy, creativity, and comfort to people's wardrobes. The brand stand apart from the crowd by focusing on captivating colours and captivating patterns. Their designs are not just garments; they are stories waiting to be told. Every pattern has a meaning, evoking emotions and sparking conversations. They want you to feel empowered to experiment with different textures, graphics, and combinations to express your true self. The products are not just for one gender or one season; they are genderless and seasonless. They believe in breaking barriers and defying norms, allowing everyone to enjoy the freedom of self-expression through fashion. The collections cater to the artistic souls who embrace uniqueness, avoiding the mundane and minimal. Quality is at the heart of what we do. They are committed to crafting our pieces with meticulous attention to detail, ensuring that each item is made to last. They pride themselves on being an affordable designer brand, bringing high-quality fashion within reach without compromising on style.

KEV YIU is a Hong Kong couture designer with over 15 years of high-end dress-making experience. Kev’s unique vision on feminine body curvature with his signature glamorous design which features luxurious detailing and embroidery resulted in high appreciation from different international high fashion brands, famous actresses, and celebrities. He graduated with triple distinctions in Fashion & Clothing in England in 2006. Meanwhile, his first couture brand – Sovereign Romance was launched and developed further after moving back to Hong Kong in 2007. Kev was chosen as the fashion icon by the fashion magazine JESSICA CODE in 2010 and 2014. In 2013, Sovereign Romance was renamed KEV YIU Couture. With years of hard work and unique talent, Kev was chosen as one of the winners of the Ten Outstanding DesignersAward in 2014.

Moreover, Kev found the Hong Kong bridal wear designer brand – KEVOLIE with famous Hong Kong actress Myolie Wu in 2015. Kev has developed further in different fields beyond couture design and participates actively in the development of the fashion industry and was awarded as the winner of the “WHOW Hong Kong 2016 – Craftsmanship Award”. Since 2020, Kev joined Sennet Frères directing the design and production teams with another key person – renowned singer Hins Cheung and set up the Atelier. With the first launch of the brand in 2020, Kev again proved his talent and fashion sense and captured headlines of Top-tier Fashion magazines and media coverages. In 2021, he moves onward with his Latest Collection with Sennet Frères in collaboration with the iconic Disney Princess and became the first authorized designer in the Asia Pacific to design and present a completed couture collection based on all 14 Disney Princesses and Queens. The 2024 Amazing Cut season 1's champion, Kev remains a premier celebrity image consultant and stage designer.

TIMBEE LO (TBL)’s first collection was launched in LCX, Hong Kong’s foremost fashion store in 2005 and soon extended to other select boutiques including the trendy AZONA A02. Focusing on designs for metropolitan women, the brand quickly garnered rave reviews and amassed loyal fans. In 2007, the official TIMBEE LO SHOP was opened in Hong Kong’s fashionable neighbourhood, Causeway Bay and its territory has expanded ever since. A second shop in DNA Galleria Limited in Tsim Sha Tsui, HK, was opened in Feb 2010, whilst TIMBEE LO’s designs reach fashion cities Tokyo, Shanghai, and many more through various stockists over the world. Under the ideology of “Laboratory in A Forest”, TBL explores nature by organically experimenting and combining different elements. From flowers to animals, minerals to chemicals, TBL creates pleasantly surprising and attention-grabbing designs for everyone who set foot in the shop. TIMBEE LO attends various fashion shows every season to showcase upcoming collections. The modern designs are composed with daring details, unusual layering and draping, and 3-dimensional cuttings. TBL also specializes in transforming showpieces into wearable commercial apparel. Bespoke fashion design is offered for menswear, womenswear, enterprise uniform, fur and leather, sportswear, custom-made jewelry and contemporary lifestyle product. Fashion design related services such as illustration and textile graphic design are available, too.

Oplus2 (O+2)  was founded by designer Otto Tang in 2015. Otto loves photography, he always travels to different countries to shoot different landscapes and still life photos. Between the universe, Otto believes that every object has their vitality through the observations from different angles and different people. 

With the sensibility to create the perfect integration between nature and emotions in design, the Oplus2 collections are presenting the brand concept - “The Capture of Life”. The design of the brand emphasise on the feature of rich details and minimalistic style, with a combination of different graphic print designs, materials, silhouettes and sports elements to unveil women’s vitality. Otto has been working tirelessly to create a series of works that reflect freshness and youthful spirits. Otto Tang holds a BTEC Higher National Diploma in Fashion Design from the University of Saiford, and (BA) Hons Fashion Design from University of Huddersfield (First Honor). Otto joined veteran fashion designer Lu Lu Cheung’s label to start and develop his career in fashion design immediately after his graduation. Otto assisted to create numerous acclaimed collections for Lu Lu Cheung, including several spring/summer and fall/winter collections from recent years. As a prolific young practitioner of fashion design, Otto participated in numerous fashion contests, and holds the notable distinction of winning outright the Young Designers Contest (Ten Best Collection) organised by the Hong Kong Trade Development Council in 2003, the Hong Kong New Collection Award (Overall Winner) organised by the Hong Kong Trade Development Council in 2005; and the Young Designer Talent Award 2007 organised by Hong Kong Design Centre. The Hong Kong (DFA) Design for Asia Award – Silver Award 2015 organised by Hong Kong Design Centre. Fashion Incubation Programme 2019 -2021 organised by Hong Kong Design Centre. Amazing Cut -Ten Finalist  organised by Textile Council of Hong Kong in 2024。

Oplus2 is a ready-to-wear label that is characterized by its muted, whimsical palette; versatility and philosophical themes. Tang’s design philosophy—Capture Life—brings together his love of photography and active lifestyles to create collections that have a distinctly dynamic, fresh and sporty feel. Created for both men and women, and with abstract digital photography prints as a signature, Oplus2 pieces often include abstractions from the natural world—conjuring feelings of nostalgia and memory that are universal in nature.

Jessica Lau is a true creative. Born and raised in London, the designer graduated in 2009 from Central Saint Martins Art and Design College with a Bachelor of Arts in Fashion Print, and was named ‘Best Emerging Fashion Designer’ at her graduation show. She earned her stripes working as a fashion designer’s assistant in luxury fashion houses around the world: from powerhouse brands Alexander McQueen in London and John Galliano in Paris, to the revered design house of Diane von Furstenberg in New York. In 2011 she followed her inspiration—Chinese fashion and design—to Hong Kong. There, she founded Blind by JW with fellow designer, Walter Kong, in 2012. 

Designer Walter Kong has a home-grown talent for fashion, with his love of design ourishing in Hong Kong. He graduated from Hong Kong Polytechnic University with a Bachelor of Arts with Honours in Fashion and Textile Design in 2007, and was voted overall champion at the Hong Kong Young Fashion Designers Contest that same year. Before co-founding Blind by JW, Walter worked in global design and manufacturing at renowned fashion firms including Fenix Group, M.Magtague Group, and Italian luxury design brand, Axelledesoie.

Peer through the blinds into an artistic world of colour, delight and imagination. BLIND BY JW was founded in 2012 by Hong Kong design duo Jessica Lau and Walter Kong, the womenswear and accessories label is celebrated for its artistic patterns and hand-drawn prints. Its designs bridge Eastern and Western influences, and feature modern motifs and surprising silhouettes to create wearable works of art. Creating directly onto canvas, designer Jessica Lau uses watercolours to bring unique images to life. From fantasy fiction to fairy tales, each print is a journey of cultural exploration and storytelling. Jessica’s creations are then digitised by Walter and printed on to colourful pieces that strike a balance between eccentricity and elegance.

Designer Fang Sze Man graduated from the Fashion and Textile Department of the Hong Kong Polytechnic University in 2022. During her studies, she developed a strong interest in high-end fashion and sustainable fashion. After graduating, she actively participated in various prestigious competitions such as world Skills Competition, the Young Designers Contest (YDC), and the Redress Design Award, achieving excellent results and gaining valuable experience. Driven by her passion for fashion, she decisively founded her own independent designer brand, SZMAN. Since its establishment, SZMAN has actively participated in the development of the Chinese market through fashion weeks in Hong Kong and the Greater Bay Area, including Guangzhou, Zhuhai, Shenzhen, and more. The brand is available at consignment points such as The Parisian Macao and online stores like Not just a label & The Lnk.

SZMAN is a sustainable luxury fashion brand founded in 2022 that embodies the spirit of classic modern romance and showcases the softness and strength of women. Their inspiration comes from the timeless beauty and elegance of classic modern romanticism, believing that this style combines vintage and contemporary elements to create a unique and versatile aesthetic that allows women to express their individuality through fashion. They are committed to sustainability and prioritize the use of high-quality fabrics in material selection. Each garment is produced in limited quantities with a focus on detail. Many styles incorporate craftsmanship such as hand embroidery, hand painting, beadwork, and patchwork to express the themes of each collection. SZMAN believes that sustainable luxury fashion is the future trend, and are dedicated to creating fashion that not only showcases the beauty of classic modern romance but also has a positive impact on the world. They take pride in incorporating this sense of beauty into the designs and look forward to continuing commitment to sustainable luxury fashion together with you.

Derek Chan is the founder and creative director of DEMO. Holding a Master of Philosophy in Fashion & Textile Design from The Hong Kong Polytechnic University, Derek is known for blending philosophy, poetry, and science into fashion that reimagines traditional masculinity through a contemporary and gender-neutral lens. He began his career as a finalist in the 2012 Hong Kong Young Fashion Designers’ Contest (YDC), and launched DEMO in 2014. His work has garnered international acclaim for its emotional depth and boundary-pushing gender expression. Derek was named Designer of the Year (Menswear) by the Hong Kong Fashion Council in 2016, awarded Collection of the Year, and was recognized as one of the 10 Asian Designers to Watch by Fashion Asia in both 2019 and 2020. He was also nominated as one of the 9 Emerging Asian American and Pacific Islander (AAPI) Designers by HYPEBEAST, and in 2022, DEMO was selected as a featured brand at the Elite Show at CENTRESTAGE. Most recently, DEMO was honored with the ASIAN BRANDS 60 Award by SIXTYPERCENT Inc., solidifying its position as one of Asia’s most influential fashion voices.

DEMO is a Hong Kong fashion label that explores the balance between softness and structure, redefining masculinity through a contemporary and poetic lens. Rooted in the ideas of soft masculinity and gender fluidity, the brand challenges traditional boundaries between menswear and womenswear, creating garments that embrace individuality, emotion, and freedom of expression. Blending contemporary styling with classic tailoring, DEMO creates collections that feel both refined and expressive. The brand is known for its attention to detail — where every texture, embellishment, stitch, and handcrafted element becomes part of a larger narrative. Inspired by literature, culture, nature, and art, DEMO transforms details into storytelling, allowing each garment to carry its own emotional depth and identity. DEMO presents multiple creative directions through its Ready-to-Wear collections, the more artisanal and expressive Métier line, and Custom-Made creations ranging from stagewear to corporate uniforms. Across all categories, the brand continues to explore contemporary classics through poetic craftsmanship, refined silhouettes, and a modern interpretation of elegance beyond gender.

The brand’s central philosophy—“One Item, Multiple Styles”—is built on the belief that a single piece can become many expressions by the multiple wearing method of the garments. At the core of her brand philosophy, Doris is deeply committed to crafting designs that extend far beyond special occasions, integrating seamlessly into daily life. Rooted in a profound appreciation for meticulous craftsmanship and inspired by the nuances of everyday life, the expressive artistry of drawings, the structured precision of architecture, and the organic beauty of flowers, Doris’s creative focus emphasizes versatility and a refined presence. Always deeply believed in the power of dreams and hope, Doris ultimate goal is to breathe that exact vision into designs. Fashion is a powerful medium of empowerment—it's a reminder that everyone possesses boundless, untapped possibilities. Doris firmly believes that no predefined hues are woven into our destiny; we all hold the brush to shape our own narratives, color our own lives, and define who we want to be.

Natacha Van is a distinguished fashion designer and the founder of her eponymous brand, established in 2015. Born in Hong Kong, and with a multicultural heritage that blends Cambodian, French, and Chinese influences, Natacha’s background has significantly shaped the identity and aesthetic of her designs. Natacha discovered her creative talents at a young age, exploring various artistic disciplines such as ceramics, oil painting, textiles, and photography during her studies in the UK. She further honed her skills in fashion styling, photography, and fashion design, graduating from the prestigious Central Saint Martins, University of the Arts London. Within just two years of launching her brand, she showcased her collections at the major fashion weeks in London, New York, Milan, and Paris. 

A recurring theme in Natacha's work is the concept of fairy tales. Drawing inspiration from diverse myths and stories, she aims to educate and inspire the next generation, encouraging them to engage with contemporary societal issues. Each collection is imbued with a narrative that reflects both Natacha’s personal experiences and her artistic vision. Currently based in Hong Kong, Natacha continues to embark on an evolving creative journey, both for herself and her brand.Natacha Van finds its inspiration at the intersection of classic sophistication and modern allure. Each design is a testament to timeless elegance infused with a contemporary twist, drawing inspiration from global cultures, artistry, and the natural world. The aesthetic of Natacha Van Collection is characterized by clean lines, luxurious fabrics, and meticulous attention to detail. From fluid silhouettes that effortlessly complement the body to tailored pieces that exude confidence, every garment reflects a commitment to quality and style. Natacha Van Collection aims to redefine modern luxury by offering versatile pieces that empower individuals to express their unique identity through fashion. With a focus on innovation and inclusivity, the brand seeks to inspire confidence and celebrate the beauty of diversity in every collection. Natacha Van Collection merges classic elegance with a contemporary edge, infusing each design with a modern twist that resonates with today's dynamic lifestyles.

Lam Ka Yan, was born and raised in the classic 90s Hong Kong. Yan obtained her first Fashion Design degree from Nottingham Trent University respectively. Before the degree course, she studied Fashion design and Product development in Hong Kong Design Institute. Her graduate collection "Underground- the world beneath your feet" is honored with the Creativity Award from Hong Kong Fashion Designers Association and one of the finalists of Young Talent Award Hong Kong in 2011. She was one of the finalists of Hong Kong Young Fashion Designers' Contest (YDC)  2019, after YDC, she launched her brand WHY in 2020.

Women Human Youth (WHY) was born in 2020 Hong Kong, inspired by the beauty of cultural heritage and the uniqueness of the overlooked. We travel through time, drawing from the exquisite artistry of national costumes, preserving their soul while weaving them into the fabric of modern expression. Every thread tells a story—of resilience, tradition, and evolution. By embracing the precious elements of ancestral craftsmanship, we create pieces that honor the past while empowering the present. Dedicated to quality and individuality, we carefully source rare, vintage, and exceptional fabrics from around the world, ensuring that every garment carries a distinct touch of heritage, artistry, and timeless elegance. Through this fusion of cultural heritage and modern craftsmanship, WHY transforms tradition into contemporary fashion, redefining Hong Kong’s unique identity on the global stage.

Ænrmòus is a visionary designer brand that emerged in 2022. At Ænrmòus, Uia and K believe in the power of symbols to transcend language and convey profound meaning. Each symbol in their repertoire is a testament to their unique aesthetic vision, serving as a tangible representation of the brand's core philosophies and values. With every collection they create, the designers embark on a creative journey to explore the multifaceted nature of the brand. Through meticulously crafted symbols and captivating aesthetics, they strive to articulate a deep understanding and interpretation of the past, present, and future. These symbols, like an eloquent language, speak volumes about the brand's identity and its timeless connection to the world. Audiences are invited to join a visual odyssey as the brand unravels the enigmatic language of Ænrmòus, where symbols take center stage and breathe life into their artistic expressions. It is an opportunity to experience the captivating fusion of art, fashion, and symbolism that defines the brand, and to discover the extraordinary stories that unfold with each collection.

Uia and K hope to establish a brand and build a whole new world so that when the outside world comes into contact with it, it feels like getting to know a completely unknown, fresh concept. Created during the epidemic, this brand represents an artistic creation that is entirely detached from reality. Living and graduating in Hong Kong, the designers want to explore more possibilities and infuse their life values and perspectives into the brand concept. Their designs typically go against the mainstream; as a result, viewers will notice many shrouded and covered faces in the brand's imagery, alongside garments that are fragmented and layered.

Jesse Lee is a celebrated Hong Kong-born fashion designer currently dividing his time between London and Hong Kong. He laid his academic foundation in the United Kingdom, graduating with a Bachelor’s degree in Fashion from Kingston University before earning a prestigious Master’s degree in Menswear from the University of Westminster. Deeply influenced by his multicultural upbringing and personal history, Jesse has cultivated a distinct design philosophy that beautifully bridges sentimental memories, cultural heritage, and cutting-edge technological innovation.

Jesse has achieved significant international recognition for his groundbreaking contributions to sustainable and circular fashion. In 2018, he rose to prominence by winning both the Second Prize and the Hong Kong Best Prize at the renowned Redress Design Award. His success continued in 2020 when he received the Redress Design Award All-Star accolade, leading to a high-profile upcycled collaboration with The R Collective and Levi's® titled ‘Denim Reimagined’. Further cementing his status in the global fashion arena, Jesse won the First Prize in the Sportswear Award at the International Talent Support (ITS) Contest in 2022. Most recently, his visionary work was honored with the Global Design Award 2025 in the Sustainable Fashion Category. Merging narrative storytelling with avant-garde tailoring, Jesse continuously challenges and redefines the boundaries of modern menswear and gender-neutral fashion.

The eponymous label JESSE LEE stands as a vanguard movement in the realm of circular fashion, specializing in advanced upcycling, garment reconstruction, and technology-driven apparel design. Rooted deeply in the core values of environmental responsibility and artistic expression, the brand breathes new life into discarded textiles, deadstock fabrics, and sentimental household materials, transforming them into timeless, high-fashion statement pieces.

JESSE LEE is celebrated for its masterful manipulation of denim and graphic T-shirts, exploring the absolute limits of reconstruction. Rather than relying solely on traditional handcrafting, the brand aggressively integrates progressive technologies, such as 3D printing and advanced zero-waste embellishment techniques. This compelling harmony between historical garments and futuristic elements creates a highly distinct, structural, and geometric aesthetic tailored for the contemporary wardrobe. Driven by the post-pandemic shift toward a more conscious and mindful lifestyle, the brand emphasizes the profound emotional connection between the wearer and the garment. Each one-of-a-kind creation carries an intricate inner narrative that effortlessly transcends fleeting seasonal trends, demonstrating to a global audience that sustainable fashion can be deeply conceptual, artistic, and entirely wearable for everyday life.

Christy is a multidisciplinary fashion designer and illustrator, she places "Wearable Art" at the core of her creative philosophy, seamlessly translating visual art into a unique sartorial language. Her work focuses on gender-neutral tailoring, artisanal patchwork, and hand-painted elements, driven by a desire to break away from the cold monotony of mass production. She is particularly renowned for her bold, structurally distinct outerwear, reimagining traditional blazers into entirely new, avant-garde forms. Through Meticulous craftsmanship and an obsessive dedication to detail, she transforms garments into living, walking art, embodying a contemporary aesthetic of understated luxury and refined elegance. Having participated and placed in numerous fashion and illustration competitions, she continuously operates at the intersection of art and fashion, developing her signature hand-painted collections while exploring a singular, visionary aesthetic.

NONOBO was established in 2023, focusing on men’s fashion in Hong Kong, aiming to break gender boundaries and achieve limitless creativity. Our brand names "No-Novelty" and "NoBo - No Boundaries" highlight our pursuit of gender fluidity and creative freedom, providing a variety of styling options that allow blazers to become fashion staples in everyday life rather than being confined to office settings.
NONOBO’s designs emphasize a gender-neutral style, focusing on breaking traditional gender norms and allowing clothing to serve as a tool for self-expression. Colors, silhouettes, and fabrics to create a sharp yet neutral style suitable for wearers of all genders.
The core value of the brand lies in the fusion of art and fashion, advocating the philosophy of "Be Your Own Artist." The founder, who has loved painting since childhood, wishes to incorporate creativity into clothing, making each piece a unique canvas for expression, enabling wearers to find their voice and showcase their artistic identity.

Tigerstrolling is an avant-garde fashion label founded in Hong Kong by Tiger Chung. The dual meaning of its name 'Tiger Strolling' and 'Tigers Trolling' reflects its design philosophy, which elegantly balances sophistication with subversive wit and a spirit of inquiry.

Deeply engaged with contemporary culture, the brand translates pressing social issues into its collections through an uncanny and playful design language. Its signature aesthetic, characterized by deconstructed tailoring, unexpected proportions, and material regeneration, juxtaposes haute couture craftsmanship with mundane or discarded objects. This creates garments that are both elegant and disruptive, challenging sartorial conventions.