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Derek Chan

Derek Chan

Derek Chan is the founder and creative director of DEMO. Holding a Master of Philosophy in Fashion & Textile Design from The Hong Kong Polytechnic University, Derek is known for blending philosophy, poetry, and science into fashion that reimagines traditional masculinity through a contemporary and gender-neutral lens. He began his career as a finalist in the 2012 Hong Kong Young Fashion Designers’ Contest (YDC), and launched DEMO in 2014. His work has garnered international acclaim for its emotional depth and boundary-pushing gender expression. Derek was named Designer of the Year (Menswear) by the Hong Kong Fashion Council in 2016, awarded Collection of the Year, and was recognized as one of the 10 Asian Designers to Watch by Fashion Asia in both 2019 and 2020. He was also nominated as one of the 9 Emerging Asian American and Pacific Islander (AAPI) Designers by HYPEBEAST, and in 2022, DEMO was selected as a featured brand at the Elite Show at CENTRESTAGE. Most recently, DEMO was honored with the ASIAN BRANDS 60 Award by SIXTYPERCENT Inc., solidifying its position as one of Asia’s most influential fashion voices.

DEMO is a Hong Kong fashion label that explores the balance between softness and structure, redefining masculinity through a contemporary and poetic lens. Rooted in the ideas of soft masculinity and gender fluidity, the brand challenges traditional boundaries between menswear and womenswear, creating garments that embrace individuality, emotion, and freedom of expression. Blending contemporary styling with classic tailoring, DEMO creates collections that feel both refined and expressive. The brand is known for its attention to detail — where every texture, embellishment, stitch, and handcrafted element becomes part of a larger narrative. Inspired by literature, culture, nature, and art, DEMO transforms details into storytelling, allowing each garment to carry its own emotional depth and identity. DEMO presents multiple creative directions through its Ready-to-Wear collections, the more artisanal and expressive Métier line, and Custom-Made creations ranging from stagewear to corporate uniforms. Across all categories, the brand continues to explore contemporary classics through poetic craftsmanship, refined silhouettes, and a modern interpretation of elegance beyond gender.

 

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